Can mutual funds be marketed like ‘Fast Moving Consumer Goods’?

At a recent mutual fund seminar, there was the usual lament about how, despite strenuous efforts on the part of the Fund industry, mutual funds are failing to gain enough traction among ‘small investors. While several causes were cited, they mostly boiled down to mutual funds failing to resonate or …

A Primer on Neuro-marketing

Neuro-marketing. What a name. Tag “neuro” on anything and it instantly becomes ten times more interesting. At least it does for me. The human brain is easily the most complex and intricate machine to exist. Everything you are, every thought you have, can be traced to that grey lumpy mass …

Future of Print Media in an Increasingly Digital World

Click-Like- Repeat! That’s how the majority of us consume content. Whether it is on The Economist website, Facebook (yes, it’s not a social networking site, it’s a digital media firm) or the TOI app with its carefully timed push notifications, digital content is hurled at you every waking second of …

Bira 91 disruption

From the bird, India is now moving towards the monkey. India has realized that Beer can be tasty, thanks to Bira91, a beer so Indian that it has the India’s International code as part of its name. It is made in India, made for India and made by Indians, “Oh …

Changing Face of Media in an Increasingly Digital World

To avoid the barrage of the annoying vacation pictures on Facebook, unfollowing all your enviable friends is a great relief. Filling this void on your timeline by following some great blogs, news daily pages, and video blogs is again a wise decision. The mobile-friendly pages, customized news bytes, easy to …

What can one learn from Balaji Telefilms?

Balaji Telefilms Balaji Telefilms is not a name you generally associate with entertainment or a brand that you respect, yet there are aspects to this production house that will surprise you – precisely the purpose of this article. Balaji has revolutionized the entertainment industry and I am not using the …