Apple’s new strategy seems clear: raise prices on each product sold. The new iPad Pro and MacBook Air came with price hikes of $150 and $200 respectively. However, the ‘sticker shock’ phenomenon is not new for Apple consumers. They feel it with every launch. The high-end iPhone XS starts at …
Evolution of Marketing Marketing is the act of informing a prospective consumer about the availability/features of something he is looking for and is ready to own by paying a price. With the passage of time and due to increasing competition, Marketing Strategy has evolved from customers who are actually buying …
There is no doubt that Trump is one of the most non-mainstream Presidents to have ever set foot in the White House. His decisions have been subject to a plethora of adjectives, right from bold and daring, to illogical and downright crazy. He has also recently gone on a firing …
Welcome to 2050! World Population: 9 billion Spot Need: Farmers need to grow more food than they have done in the past 10,000 years, in fact, 70% more food. Climate change has impacted the agricultural cycles across the globe. Situation Alert: People are moving out of agriculture and the world …
Industry 4.0 signifies the rise of new digital industrial technology that has the potential to boost productivity and industrial & economic growth to engender a great global manufacturing revolution. These “disruptive” technological shifts necessitate a change in perspective in how one views work. In the new reality of work, technology …
Soon after the cabinet approved the proposal for granting reservation to the tune of 10% for the poor stratum of people, the social welfare and policymaking pundits were quick to take sides in establishing or countering its justifiability. It was not until the West Bengal Chief Minister Ms. Mamata Banerjee …
Direct Democracy: The Need for Referendums and Initiatives in India Thee shalt not assume thy election as a means of usurping mine rights onto yourself – Author In India, the rhetoric of functional direct democracy at the village level is loosely used to present pride and unchecked incapacity both at …
It is often said of politics that there are no permanent friends or enemies but only permanent interests; it is truest in the context of nations than men because nations have longer histories and shorter memories. The future of a nation’s foreign policy is contingent on its history, its present …
Is entering the dairy sector a cakewalk for big companies in India India is the leading milk producer in the world, producing about 18% of the world’s milk production, yet its potential has not yet reached. With having world’s largest population of milch animals, daily average milk yield per …
The key to a compelling story is not only its content but also its presentation Each one of us has a story etched in his/her heart. This story could be one that we heard from someone or read somewhere; it could be a memory of something that we want to …
